The aim was to create something clear and elegant, a symbol that can be associated with technology through its shapes, colors, and fonts. In addition to the logo, we came up with a plus icon made up of dots and lines, which put together with the rest of the elements suggests the innovation and added value that are constantly being generated by the technology domain.
There’s a certain elegance in how seamlessly we moved from pen and paper sketches to a complex design, very much in line with Pitech Plus’ vision of constantly evolving.
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